Red Pill or Blue Pill? by Gary Martin
Back in April, I did a guest post on StudioManifesto.ca called Voodoo Your Creative Flow, which dealt with using rituals to help maximize your creative effectiveness. Wired magazine recently published a very interesting article that talks about the mysterious Placebo Effect, and it got me thinking about how this might be applied in a similar fashion.
The Placebo Effect is an absolutely fascinating phenomenon, and interesting on it’s own even outside any possible applications to creative work. It was originally discovered after a WWII nurse injected a wounded soldier with saline instead of morphine, basically out of desperation in the face of shortages. She reported to the anesthetist she was assisting that despite the fact that he did not receive an actual does of morphine, the soldier nonetheless experienced all the effects had one been administered (his pain was relieved, and the effects of shock were offset). Since then, standard practice requires all pharmaceuticals must undergo rigorous testing in order to show that they considerably surpass the placebo in effectiveness, before they can put them on the market. Another point of interest: I have heard (though I have no specific citation of this) that a person taking Valium must know that they are taking Valium for it to be effective – if they are unaware that it is being administered, it has no effect. Recent studies show that the placebo is becoming more and more effective, and it’s becoming more and more difficult for new pharmaceuticals to beat them. Crazy, huh?
At any rate, the Placebo Effect is another pretty amazing indicator of the power and potential of the human mind, and I think as creative people, this warrants some consideration. I don’t have any specific suggestions on how you might apply this – a sugar pill that makes you awesome? – and I would love to see some dialogue and discussions. If it’s possible that simply believing in the efficacy of something can yield measurable physical results, I think we are currently vastly underestimating how much creative problem solving is actually possible.
Check out the full article here, and then come back here and post your thoughts!
